I-E-Commerce e-Southeast Asia Market ise-Swing ephelele (II)

Ukusetshenziswa kukhokhela "ubuhle"

Imakethe yaseNingizimu mpumalanga ye-Asia, egxile ekusebenzeni kwezindleko, inesidingo esandayo semikhiqizo yaseChinese, kanye nesidingo sendawo sezimonyo, izikhwama, okokugqoka neminye imikhiqizo ejabulisayo iyakhula. Kuyisigaba esingezansi ukuthi amabhizinisi we-cromerce asemngceleni we-e-commerce angagxila kuyo.

Ngokwenhlolovo, ngo-2021, isabelo semakethe sokungenisa umngcele we-e-commerce E-Commerte Promerment samabhizinisi angama-80% amabhizinisi ahlolwe e-Southeast Asia akhuphuka unyaka nonyaka. Phakathi kwamabhizinisi okuxoxiswane nawo, imikhiqizo efana nobuhle, izicathulo, izikhwama kanye ne-akhawunti yezesekeli ze-akhawuntini ngaphezulu kwama-30%, futhi iyisigaba esithandwayo sokuthumela okungekho emngceleni we-e-commerce e-commerce aphesheya kwezilwandle; Ubucwebe, amathoyizi kanye nezingane kanye nemikhiqizo yabathengi be-elekthronikhi ye-accounting ye-20%.

Ngo-2021, phakathi kwezigaba zokuthengisa ezivuthayo ezishisayo ezindaweni ezahlukahlukene zesitolo (isikhumba se-Shrimp), ipulatifomu ye-e-commerce ejwayelekile eSoutheast Asia, ama-elekthronikhi wemfashini, imithwalo yabesifazane kanye nemikhakha yezemishini yasheshe ifunwa ngabathengi baseNingizimu ntshonalanga ye-Asia. Kungabonakala ukuthi abathengi bendawo bazimisele ukukhokhela "ubuhle".

Ukusuka emkhakheni wamabhizinisi aphesheya kwezilwandle, eSingapore naseMalaysia, enenombolo enkulu yamaShayina, imakethe evuthiwe kanye nemakethe yokusetshenziswa okunamandla, yizimakethe ezithandwa kakhulu. I-52.43% ne-48.11% yamabhizinisi ahloliwe angene kule minyaka emibili ngokulandelana. Ngaphezu kwalokho, iPhilippines ne-Indonesia, lapho imakethe ye-e-commerce ikhula ngokushesha, nayo ikhona izimakethe zamabhizinisi aseChina.

Ngokuya kokukhethwa kwesiteshi, imakethe ye-Cross-Border e-Commerce eSoutheast Asia isesikhathini sezimali zokugeleza, kanye nokuthandwa kokuthenga kwasendaweni ku-Social Media kusondelene ne-E-Commerce Media. Njengoba kubikezelwe nguKen, i-Indian Venture capital Media, isabelo semakethe yezenhlalo i-E-Commerce sizolandisa ngo-60% kuya ku-80% emakethe ye-e-commerce ephelele eSoutheast Asia eminyakeni emihlanu ezayo.